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Digital Disruptors

Wayfair officially launches Perigold, its foray into the high-end

digital disruptors | September 12, 2017
Schumacher, Brownstone, Lexington, Milling Road, Sferra, Frette: A 300-plus-name roster of designer-favorite brands has debuted online at Wayfair’s first luxury website. Perigold, which quietly went live this past spring, officially launches today. Perigold is officially live. “We ... By Katy B. Olson

One Kings Lane pop-up in Southampton extended

digital disruptors | September 12, 2017
Due to popular demand, One Kings Lane’s Hamptons outpost will remain open indefinitely. The brand has signed a one-year lease and will continue to run general operating hours and provide free design consultations, both in-store and in-home, for customers and local designers. Inside One Ki... By Katy B. Olson

Amazon’s home makeover series designed to sell product

digital disruptors | August 15, 2017
Amazon Video is launching a new series, Overhaul, focusing on home makeovers of YouTube influencers. Unlike other Amazon series, this one links video to a storefront where viewers can shop for the featured products. Overhaul is scheduled to debut in September, with YouTube baking star Rosanna Pa...

The Novogratzes open up shop...on Amazon

digital disruptors | August 7, 2017
Officially live last week, the Novogratz storefront on Amazon offers wall decor, beds, lighting, rugs, furniture and doormats in the branded online shop. Robert and Cortney Novogratz Robert and Cortney Novogratz, married couple and parents of seven, worked with Amazon to edit their own... By Katy B. Olson

PlansMatter puts design at the forefront of vacationing

digital disruptors | July 27, 2017
Architects Connie Lindor and Scott Muellner’s love of traveling to well-designed abodes naturally evolved into their founding PLANSMATTER. What started as a passion project for the married couple has become an online resource for others looking to stay in residences designed by well-known archit... By Taylor Barker

Furniture-rental site Feather targets millennials

digital disruptors | July 20, 2017
Launched in April of this year, Feather bills itself as a rent-by-room furniture service catering to millennials. It partners with (as-yet unnamed) manufacturers as well as a few retailers and offers near-immediate delivery and assembly, with the goal of offering easily-changeable, quickly-deliv...

New bed-on-demand service enters the marketplace

digital disruptors | July 19, 2017
Tomorrow Sleep, a direct-to-consumer company by Serta Simmons Bedding, spans mattresses as well as products including a sleep monitor, also incorporates smart technology, with the goal of promoting restful sleep. Tomorrow Sleep system The line includes: the Hybrid Mattress, outfitted o...

Interior design app nabs $10M in funding from Zillow

digital disruptors | July 18, 2017
Hutch, the smartphone app that lets users upload their own photos and use shoppable filters, such as Malibu Luxe, Scandinavian Summer and Tropic Glam, to customize different rooms, recently closed a $10 million Series A financing round. The round was led by Zillow Group, the online real estate d...

Gucci enters realm of home decor

digital disruptors | July 18, 2017
Under the stewardship of designer Alessandro Michele, Gucci will this fall release its first home goods collection. Among the offerings: plates, upholstered chairs, appliquéd pillows, scented candles, porcelain decorative objects by Florence, Italy-based (and Gucci-owned) company Richard Ginori,... By Katy Olson

Herman Miller's new cloud-connected furniture shares workplace insights

digital disruptors | July 14, 2017
Designed to help users "respond to people’s changing needs, empower them to work better, and activate your workplace strategy," the cloud-connected Live OS spans three aspects: furnishings, an app and a dashboard. How does it work? Sensor-outfitted work surfaces deliver data-based insights on ho...
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