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Digital Disruptors

Digital decorating platform Hutch enters the great outdoors

california edition | June 14, 2018
Hutch will not be penned in. The virtual decorating platform/app, which describes itself as "a virtual dressing room for your home," is now heading outdoors. Hutch users can now use the app for outdoor design; courtesy Dustin Walker for Hutch The outdoor category joins the app’s ex... By Katy B. Olson

Why is Portia de Rossi partnering with RH?

digital disruptors | June 13, 2018
Actress and art collector Portia de Rossi is leveraging technology to benefit artists—as well as the would-be art collectors interested in their work. De Rossi's company, General Public, has partnered with Restoration Hardware. Her art curation and publishing platform aims to bring “good art to ... By Katy B. Olson

How does Pinterest forecast decor trends?

digital disruptors | June 6, 2018
Forget about home decor ideas and DIY hacks—Pinterest is a treasure trove of valuable trend information. Released today, the company’s report on summer fads is designed with home decor marketers and brands in mind. What’s trending on social media this summer? Read on for our top takeaways from t... By Katy B. Olson

This new designer buying group aims to prove there’s strength in numbers

digital disruptors | June 5, 2018
A staggering $77 billion worth of product is specified by interior designers each year, according to the 2018 ASID State of the Industry Report, but individual designers are often powerless to negotiate. Enter Chad Smith. The entrepreneur launched TRADESPOKE.COM, a buying group, this Monday in r... By Katy B. Olson

One Kings Lane to open in Soho's oldest building

east coast edition | May 29, 2018
One Kings Lane is opening its first New York City retail location this fall, a 200-year-old house in Soho (143 Spring Street). It's the second brick-and-mortar foray for the brand, which opened a Southampton shop last summer. The Federal-style building is said to be Soho’s oldest, dating back to... By Katy B. Olson

Daniella Ohad launches design talk show

digital disruptors | May 29, 2018
A new talk show is debuting from design expert Daniella Ohad. In the three-episode series, which kicks off this June, she’ll interview 15 guests from the worlds of interiors, furniture and architecture. Daniella on Design: Spring Dialogues will explore current design questions: “Which skyscraper... By Katy B. Olson

Williamsburg architect launches kitchen-sample-by-mail service

digital disruptors | May 23, 2018
Billed as a design delivery service created by designers for homeowners, Sample Dipt has launched to address the rise of the Instagram designer, or, as the architecture and design firm Dipt’s founder Sean Gold puts it, the “design-savvy, decisive, do-it-yourselfer.” Gold, an architect, and hi... By Katy B. Olson

How a creative event-activation drove numbers

digital disruptors | May 23, 2018
One furniture brand is singing the praises of social media’s impact and outreach. Fine Furniture Design, most recently in the news for the LAUNCH of its collection with men’s mag Esquire, has reported that its recent speed-painting event created a dramatic spike in social media engagement during... By Katy B. Olson

Is this the best IKEA hack ever?

digital disruptors | May 22, 2018
Norse Interiors, the Brooklyn studio that makes custom replacement pieces for IKEA storage, is debuting its first-ever furniture collection. The brand can transform the IKEA Besta cabinet into a thousand different iterations across seven colorways. Norse Interiors founder Lotta Lundaas ... By Katy B. Olson

The secret behind 1stdibs’ massive trade growth

digital disruptors | May 22, 2018
1STDIBS launched its trade program 2 1/2 years ago. Today, the service has 40,000-plus members who are on track to spend some $70 million this year. Why, and how? Sarah Liebel, general manager of trade at 1stdibs, discusses the site’s growth in e-commerce (and its improved trade program benefits...
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