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Digital Disruptors

Why One Kings Lane is debuting paint

digital disruptors | April 20, 2018
You might say it started with social media. One Kings Lane was barraged with questions about the paint featured in the lifestyle imagery it shared on social media. Now the home furnishings site is debuting its first-ever paint collection, and it includes a selection of 32 hues, available in thre... By Katy B. Olson

A pop-up success story in outdoor furniture

digital disruptors | April 19, 2018
What began as a “retail test” last year, selling $1 million worth of product in a pop-up shop, is now up and running. Yardbird, billed as the inaugural direct-to-consumer outdoor furniture brand, launched earlier this month—online and in a Minneapolis-area showroom—with 10 collections crafted fr... By Katy B. Olson

Instagram turns focus to design

digital disruptors | April 18, 2018
A new platform from the Instagram design team “celebrating the best of global craft and design,” has launched, in partnership with Dezeen. The @design account promises to take a look at the processes of emerging designers and creators at work. It was announced during the Milan Design Week panel ... By Katy B. Olson

The inner workings of Modsy’s remote designer network

digital disruptors | April 17, 2018
How does a designer work with Modsy, the startup that recently nabbed $23 million in Series B funding? EAL caught up with the 3-D home design site’s founder and CEO, Shanna Tellerman, as well as one of its stylists, for an in-depth look at how the site works with its roster of remote design team... By Katy B. Olson

Kelly Hoppen creates ‘Netflix of interior design’

digital disruptors | April 12, 2018
London designer Kelly Hoppen already has the TV chops—a former judge on the U.K.’s Dragons' Den series, similar to Shark Tank, Hoppen is also known for having been made an MBE by the Queen, for her services to the design industry. In her newly launched digital master class, Hoppen is endeavoring... By Katy B. Olson

The newest mattress brand is from ... a magazine

digital disruptors | April 11, 2018
REAL SIMPLE, the Meredith lifestyle magazine, has debuted Real Sleep by Real Simple, a memory foam mattress-in-a-box that will make its official launch at High Point. RemiBed, a manufacturer and distributor of memory foam mattresses, is producing the magazine brand’s line. And it’s not the only ... By Katy B. Olson

This app will change the way you shop antiques shows

digital disruptors | April 2, 2018
Treasure hunting just got easier. Targeting antique shop owners, interior designers, stylists and artists, Fleamapket has been helping European antique lovers source wares since last year, and this week, the interactive flea market guide launches its U.S. version. The web-based tool provides map... By Katy B. Olson

Wayfair wants to transform your home into a furniture showroom

digital disruptors | March 28, 2018
Millions of potential new users are now able to use Wayfair’s 3-D room visualization tool that recently debuted for use on Android phones. Wayfair’s visualization tool is now available on Android devices. “At Wayfair, we’re continually developing innovative technology features that... By Katy B. Olson

Why John Derian revamped his site

digital disruptors | March 13, 2018
The clean, image-laden new website by John Derian makes a fitting gallery for the decoupage master’s gorgeous works. It also offers more of his products than ever before, and makes it easier for clients to buy them from their phones. “It took me a while to realize there are all kinds of people o... By Katy B. Olson

How to launch a product on Kickstarter

digital disruptors | March 12, 2018
Nugget, a children’s furniture line, was inspired by, of all things, a dumpster filled with abandoned college-dorm futons. Ryan Cocca, who debuted the four-part foam Nugget sofa two years ago with co-founder David Baron, says it was originally meant for all ages. It was piloted on the crowdfundi... By Katy B. Olson
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