Incollect 10-18
GETTING IN TOUCH WITH YOUR BRAND
Boston Design Center | March 22 | TBD

The relationship between you, your design firm, your clients and most importantly your prospective clients is created by what are called ‘touch points”—any experience that is associated with your team, your work and your services. They range from how the office telephone is ans wered to a major design presentation. Any variation from your intentions puts your value and expertise at risk. Strategic consideration, conscious planning and steady execution across many touch points are necessary to distinguish your firm. Boston-native marketing strategist Meg Touborg will share how to bring consistency to your firm’s touch points by articulating your value and defining your culture. You will learn: How to define your firm’s values and learn how to manifest them About case studies of design firms who are doing it welln How to build a unique map o f your firm’s major touch points How to create an action plan identifying areas for improvement

$125
GETTING IN TOUCH WITH YOUR BRAND
After taking several members of my team to the Launch Summit I can honestly say that it was a very productive and informative day. We were able to spend time evaluating our processes and procedures in conjunction with peers and experts in the industry."
Tammy Connor Interior Design
Meg Touborg
Instructor

Meg Touborg is the president of Metworks Inc., a boutique strategy firm providing marketing intelligence and business development to design firms and design-driven companies, with offices in Los Angeles and New York City. She and her team have worked on over 30 high-profile engagements with architects and interior designers, ranging from competitive analyses to product launches and book promotions. She has devoted her career to working side-by-side with creative leaders to position their companies for success through her innovative marketing ideas and implementations. Prior to founding Metworks Inc., she held senior positions for highly respected brands such as Coach, kate spade and Waterworks and also served as the CEO for Rose Tarlow Melrose House. Meg is also the co-founder of the Leaders of Design Council, a membership community dedicated to elevating the value of design. Dennis Scully is the New York Strategist for Metworks Inc., a boutique strategy firm providing marketing intelligence and business development to design firms and design-driven companies, with offices in Los Angeles and New York City. He is also a columnist for Editor at Large and a contributor to the Business of Home. With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, he has helped some of the finest companies in the industry to manage their teams and grow their brands.

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