Incollect 10-18
collaborations
Vogue Living and Schumacher to launch English Country–themed collection
Aug 9, 2017

Schumacher and Vogue Living are collaborating on a fabric and wallcovering collection through a licensing partnership with Condé Nast. Inspired by the Vogue archives and hewing to an English Country theme, the collection features designs that, according to the partners, “embody the best of Brit style with sophisticated color stories and endless opportunities to mix and match a variety of gorgeous must-have patterns.”

The new collection. Photo credit: Melanie Acevedo; courtesy of Schumacher
The Vogue Living x Schumacher collection; photo by Melanie Acevedo, courtesy of Schumacher

“In collaborating with Dara Caponigro and her team on this exciting project, we looked both to evocative prints and textiles in Schumacher’s remarkable historic archive, and to the work of some of the great Jazz Age Vogue illustrators, elements of which we have worked into innovative new designs, treatments and color stories,” says Hamish Bowles, the international editor at large for Vogue. “In doing so, we created a collection that pays homage to some of the great tastemakers whose instincts for fashion, style and interiors has shaped the look of Vogue through the decades.”

Caponigro, creative director of Schumacher, says, “As the worlds of fashion and home intersect more and more, it made perfect sense for us to partner with Vogue. Between our two brands, we have been setting trends and raising the bar for over 250 years. And, it’s been a dream to work with Hamish Bowles…on this project. His knowledge of interiors is profound.”

Vogue Living and Schumacher to launch English Country–themed collectionWe at Schumacher have a long history partnering with the fashion world, first with Paul Poiret in the 1920s and continuing with Elsa Schiaparelli and Karl Lagerfeld.” —Benjamin Frowein, Schumacher president

Among the notable inclusions: floral chintz, embroidered linen fabric, multi-width stripes, chain-stitched windowpane sheers, and more, drawing inspiration from the magazine’s pages, including illustrations from the 1930s.

Vogue LivingThe new collection; photo by Melanie Acevedo, courtesy of Schumacher

“We are thrilled about the collaboration between Schumacher and Vogue,” shares Benjamin Frowein, Schumacher’s president. “Founded within a few years of each other at the end of the 19th century, both brands have stood the test of time and are at the very pinnacle of fashion and interior design. We at Schumacher have a long history partnering with the fashion world, first with Paul Poiret in the 1920s and continuing with Elsa Schiaparelli and Karl Lagerfeld. This partnership with Vogue is a natural continuation of that tradition, and we are certain that it will be very well received.”

Vogue has defined the culture of fashion for over a century, and continues to lead the conversation around trends in style and design,” says Cathy Hoffman Glosser, SVP of licensing for Condé Nast.

“We’re excited to introduce that signature aesthetic and vision into this new collection of fabrics and wallpaper under the Vogue Living brand, and are delighted to be working with such an iconic brand in Schumacher.”

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