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digital disruptors
The Novogratzes open up shop...on Amazon
Aug 7, 2017
Katy B. Olson

Officially live last week, the Novogratz storefront on Amazon offers wall decor, beds, lighting, rugs, furniture and doormats in the branded online shop.

Robert and Cortney Novogratz
Robert and Cortney Novogratz

Robert and Cortney Novogratz, married couple and parents of seven, worked with Amazon to edit their own home furnishing products.

Also included: curated sections including Interesting Finds and Fine Art Favorites, which source the design duo’s top discoveries from throughout Amazon’s inventory. The goal of the partnership, explain the collaborators, is “to provide customers with the quality of a boutique shopping experience, coupled with the ease of Amazon’s online ordering system.”

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