In a bold move, the High Point Market has changed its logo to its hashtag, #hpmkt. The change makes the High Point Market one of the first organizations in the United States to incorporate a hashtag as a main element in its business identity.
“The Market’s brand is a solid one, but the former logo didn’t accurately reflect the brand,” said Tom Conley, president and CEO of the High Point Market Authority. “This new logo showcases something unique, modern, strong, and ahead-of-the curve. Those are words that accurately describe the High Point Market as well.”
“The Market’s hashtag #hpmkt was already being used on social media as a replacement for the full High Point Market name,” said Cheminne Taylor-Smith, vice president of marketing for the High Point Market. “That gives the hpmkt acronym in the Market’s new logo an immediate recognition factor. And as the logo is used online, it will help increase the SEO for the High Point Market and its website.”
The High Point Market has received international recognition for its social media efforts such as the Style Spotter program, which won the EXCITE Award for Best Use of Social Media last June.